Hyundai also intends to sell its fuel cell drive systems to competitors in the future in order to ensure faster worldwide acceptance of the technology – and of course also to recoup part of the high investment costs.
Hyundai plans to invest 6.7 billion dollars in fuel cell technology over the next ten years, and simultaneously, billions more in battery electric cars.
A lot of this investment has to be recouped by the company’s bottom line. While it seems counterproductive to sell the newly developed technology to the competition, this will serve additional aims for Hyundai. In order to popularise the technology, as well as drive the technological infrastructure behind it, fuel cell vehicles will have to become a bit more mainstream on the global stage. Hyundai is also not the only company experimenting with cooperative approaches to popularise fuel cell technology.
