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18 12 2018 03

Volkswagen is bundling its entire range of intelligent driver assistance technologies under the new umbrella brand IQ.DRIVE. Before Christmas, Volkswagen will be launching a 360° marketing campaign for the new brand in Germany, consisting of TV commercial and posters as well as printed and online advertisements. Other European markets are to follow next year.

In January 2019, special IQ.DRIVE models will appear in European dealerships.

Our models already have intelligent electronic assistants for greater convenience and safety on board. With IQ.DRIVE, we are accompanying our customers on the way to autonomous driving. In future, their mobility time in a Volkswagen is to be quality time.
—Jürgen Stackmann, Volkswagen Brand Board Member responsible for Sales and Marketing

IQ.DRIVE stands for all the intelligent assistance systems currently available for driving, parking and greater safety as well as for innovations being developed by Volkswagen to allow automated driving up to level 5 (fully autonomous driving without a driver) in the future.

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Tags: Mobility

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