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05 04 2018 01

Porsche Digital GmbH has purchased a minority stake in Israeli start-up Anagog as a strategic expansion to its digital innovation portfolio. Founded in 2010, the Tel Aviv-based start-up currently has around 30 employees and specializes in developing artificial intelligence (AI) in the context of mobility. Daimler also recently took a stake in the company. (Earlier post.)

Anagog’s system architecture provides on-device mobility status detection, with cloud-based processing power, deep learning and an analytics platform. Modern smartphones have up to 15 different types of sensors. Anagog’s state machine, combined with machine learning technology, allows it to collect the raw sensor data directly from the source.

It then analyzes and aggregates the sensor data on each handset in real-time, in order to determine user activity levels and location.

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