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03 04 2018 02

Although there is widespread interest in autonomous vehicles (AVs), the US—one of the largest auto markets in the world—expresses higher levels of resistance than most nations, according to a new study by Ipsos, a leading global market research firm.

Nearly one in four Americans “would never use” an autonomous vehicle, according to the study. Ipsos surveyed more than 21,000 adults across 28 countries about acceptance of AVs, which autonomous features are most in demand, potential ownership models and regulation options.

The study was conducted as part of its What the Future series, which couples survey data and interviews with experts in the field to see what “big questions” companies should be asking themselves about the future of their industries. This issue of What the Future focuses on mobility, and if people are ready for the coming technology.

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Tags: Mobility

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