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14 12 2017 02

Polestar, the new Electric Performance brand of Volvo Cars, has announced the initial launch markets for its first car, the Polestar 1.

This follows Polestar’s successful brand launch in October that’s seen customers line up for the new Polestar 1 subscription, and expressions of interest in the Polestar 1 already outnumber early production slots, instantly affirming the car with performance and electric car aficionados alike.

The initial launch markets where Polestar will open a Polestar Space – an environment where customers can physically interact with the brand – will be the US, China, Germany, Sweden, Norway, and the Netherlands. These Polestar Spaces are expected to be opened in the middle of 2019 and the countries have been selected, in part, due to the initial customer demand in those markets. More countries will be introduced across the world and confirmed at a later date.

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